Brand & Media Metrics

Santander

Madrid, Spain
Hybrid
Brand lift, notoriety, consideration, preference, equity
Atl, digital, performance, always-on measurement
Unification of kpis, taxonomies, attribution models
Santander is seeking a Brand & Media Metrics Manager in Madrid to ensure rigorous measurement and optimization of brand and media activities. The ideal candidate should have 5-7 years of experience in media analytics, specifically with a focus on marketing effectiveness, and possess strong analytical and communication skills

Job Summary

  • As Brand & Media Metrics Manager, your mission will be to ensure rigorous, homogeneous, and actionable measurement of the bank's brand and media activity, facilitating a 360º understanding of performance and contributing to the optimization of advertising investment.
  • We are shaping the way we work through innovation, cutting-edge technology, collaboration, and the freedom to explore new ideas.
  • You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver, alongside global opportunities and broad career paths.

Matching Summary

Match Score: 85

Santander is seeking a Brand & Media Metrics Manager in Madrid to ensure rigorous measurement and optimization of brand and media activities. The ideal candidate should have 5-7 years of experience in media analytics, specifically with a focus on marketing effectiveness, and possess strong analytical and communication skills.

Skills & Requirements

Must-have

  • Brand Lift, notoriety, consideration, preference, equity
  • ATL, digital, performance, always-on measurement
  • Unification of KPIs, taxonomies, attribution models
  • Advanced performance evaluation models
  • Integration of external data sources
  • Executive reports and dashboards
  • Creative effectiveness measurement

Nice-to-have

  • Critical thinking and methodological approach
  • Influence with agencies and partners
  • Business and client orientation
  • Advanced analytical rigor
  • Executive communication skills

Key Requirements

  • 5-7 years of experience in Media Analytics / Brand Measurement
  • Direct experience with MMM
  • Management of ATL + Digital measurement
  • High English proficiency

Work Rights

Not specified

Tailored Resume

Cover Letter