TechGen is seeking a Head of Paid Acquisition for its LoansOne brand to lead a new in-house paid acquisition unit, focusing on scaling lead generation from 2,000 to 10,000+ per month. The ideal candidate should possess extensive experience in managing large ad budgets across multiple platforms and a strong background in full-funnel strategy, particularly in high-intent lead generation
Job Summary
The role involves owning paid media strategy to scale leads from 2,000 to 10,000+ per month while controlling significant monthly ad spend.
Candidates must demonstrate deep expertise in multi-stage retargeting funnels and cross-platform strategies using Google and Meta to move cold traffic to qualified applications.
Success is measured by funded deals rather than vanity metrics, requiring close collaboration with Sales and Credit teams to improve approval rates.
Matching Summary
Match Score: 85
TechGen is seeking a Head of Paid Acquisition for its LoansOne brand to lead a new in-house paid acquisition unit, focusing on scaling lead generation from 2,000 to 10,000+ per month. The ideal candidate should possess extensive experience in managing large ad budgets across multiple platforms and a strong background in full-funnel strategy, particularly in high-intent lead generation.
Skills & Requirements
Must-have
Google Ads Search Display YouTube PMax
Meta Ads Facebook Instagram scaling
$300k+ monthly ad spend management
Multi-stage retargeting funnels
GA4 Google Tag Manager Conversion API
Full-funnel acquisition strategy TOFU MOFU BOFU
Lead quality and funded deal optimization
Nice-to-have
Aggressive optimiser mindset
Fast budget scaling comfort
Data-driven decision maker
Revenue-focused culture fit
Strong communicator skills
Collaboration with Creative teams
Key Requirements
4+ years hands-on paid media management experience