Expert Product Marketing Bu Powered Garden (m/w/d)
Husqvarna Group
Ulm, Germany
Product communication for new product launches
Define value propositions and product communications
Analyze consumer and market insights
As a Product Marketing Expert, you are responsible for awakening the wishes of our target consumers by convincing them that our products are the right choice for their gardening needs!
Job Summary
As a Product Marketing Expert, you are responsible for awakening the wishes of our target consumers by convincing them that our products are the right choice for their gardening needs!
You will work in a team that remains curious and takes responsibility.
Your benefits at GARDENA include opportunities for mobile and flexible work, individual development opportunities, and employee discounts on company products.
Matching Summary
As a Product Marketing Expert, you are responsible for awakening the wishes of our target consumers by convincing them that our products are the right choice for their gardening needs!
Skills & Requirements
Must-have
Product communication for new product launches
Define value propositions and product communications
Analyze consumer and market insights
Translate product concepts into messaging
Briefing and creation of Product Tool Kit assets
Understand competitor products and messaging
Nice-to-have
Startup spirit and shaping the future
Passion for hands-on product use
Interest in gardening or DIY activities
Customer thinking and tailoring communication
Curious and responsible team environment
Key Requirements
Degree level in marketing or similar discipline
Strong experience in marketing or product communication
Fluent German and English language skills
Ability to interrupt consumer insights
Good at presenting and communicating complex topics