Senior Director, Marketing Effectiveness

Carat Australia

New York, United States
Base: $150,750 - $190,000; bonus/equity: not speci...
Hybrid
Social analytics rigor
Social measurement best practices
Connecting paid, organic, creator, ecommerce measurement
This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms

Job Summary

  • This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms.
  • Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels.
  • Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave.

Matching Summary

This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms.

Salary

Base: $150,750 - $190,000; Bonus/Equity: Not specified; Benefits: Medical, vision, dental, life, disability, 401k, PTO, holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • Social analytics rigor
  • Social measurement best practices
  • Connecting paid, organic, creator, ecommerce measurement
  • Social platform attribution approaches
  • Advanced media measurement capabilities
  • SQL, Python, or R proficiency

Nice-to-have

  • Innovative problem-solving approaches
  • Thought leadership contributions
  • Client business understanding
  • Team training and knowledge sharing

Key Requirements

  • 10+ years quantitative business experience
  • 5+ years marketing analytics
  • Social media planning process knowledge
  • Experience with Meta, TikTok, Reddit, YouTube, Pinterest, Snap
  • Mobile, social, tablet measurement understanding
  • MMM, MTA, A/B, Match Market testing
  • Data visualization experience
  • Digital tracking knowledge
  • Advanced MS Office Skills

Work Rights

Not specified

Tailored Resume

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