Associate Director, Customer Marketing & Agency Activation

AIA

10 years insurance industry experience
Agency activation strategy leadership
Data-driven decision making
The role involves leading the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions

Job Summary

  • The role involves leading the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions.
  • You will partner strategically with Marketing, Product, and Sales Heads to shape proposition positioning and campaign direction.
  • The position requires managing a diverse team to ensure smooth activation activities and achieving intended targets.

Matching Summary

The role involves leading the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions.

Skills & Requirements

Must-have

  • 10 years insurance industry experience
  • Agency activation strategy leadership
  • Data-driven decision making
  • National level initiative execution
  • Stakeholder management across departments

Nice-to-have

  • Strong presentation and interpersonal skills
  • Proactive and organizational skills
  • Mandarin or Tamil language skills
  • Product concept ideation input
  • Diverse team background management

Key Requirements

  • Bachelor's Degree in any discipline
  • Minimum 10 years relevant working experience
  • Proficiency in Microsoft Office applications
  • Good command of English and Bahasa Malaysia

Work Rights

Not specified

Tailored Resume

Cover Letter