Senior Manager, Shopper Marketing, Nef

Coca-Cola

Egypt
**
Shopper strategy development
Channel strategy development
Retail activation execution
** Coca-Cola is seeking a Senior Manager for Shopper Marketing to lead shopper strategy and retail activation in Egypt, focusing on driving brand equity and conversion across various retail environments. The ideal candidate will have over seven years of experience in shopper marketing or related fields, with a strong analytical background and the ability to collaborate across teams. **

Job Summary

  • Lead the development of shopper strategies grounded in missions, journeys, barriers, and triggers across key channels.
  • Develop clear channel strategies across MT, TT, On-Premise, Digital Commerce, and emerging channels.
  • Lead the development and execution of shopper marketing programs across priority customers and channels.

Matching Summary

Match Score: 75

** Coca-Cola is seeking a Senior Manager for Shopper Marketing to lead shopper strategy and retail activation in Egypt, focusing on driving brand equity and conversion across various retail environments. The ideal candidate will have over seven years of experience in shopper marketing or related fields, with a strong analytical background and the ability to collaborate across teams. **

Skills & Requirements

Must-have

  • Shopper strategy development
  • Channel strategy development
  • Retail activation execution
  • Cross-functional collaboration
  • Shopper behavior insights

Nice-to-have

  • Store-back thinking
  • Capability building
  • Growth mindset
  • Agility in fast-paced environments

Key Requirements

  • 7+ years in Shopper Marketing, Trade Marketing, Commercial Strategy, or Retail Insights
  • Strong understanding of shopper behaviour and channel dynamics
  • Experience delivering shopper activations and channel playbooks
  • Proven ability to collaborate across marketing and commercial teams
  • Multi-market or Franchise-level experience preferred

Work Rights

Not specified

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