Senior Manager, Brand Insights & Strategy

Pernod Ricard

New York, NY, United States
Base: $137,000.00 to $171,200.00; bonus/equity: no...
Hybrid
7+ years brand insights experience
5+ years leading primary research
Experience with nielsen iri numerator
This role is a strategic leader responsible for shaping and activating consumer-driven brand strategies across a portfolio of priority brands at Pernod Ricard USA

Job Summary

  • This role is a strategic leader responsible for shaping and activating consumer-driven brand strategies across a portfolio of priority brands at Pernod Ricard USA.
  • The position involves synthesizing quantitative, qualitative, and syndicated data into compelling narratives that inspire action and influence senior stakeholders.
  • Employees enjoy a flexible work policy with most positions offering a hybrid option allowing remote work two days a week.

Matching Summary

This role is a strategic leader responsible for shaping and activating consumer-driven brand strategies across a portfolio of priority brands at Pernod Ricard USA.

Salary

Base: $137,000.00 to $171,200.00; Bonus/Equity: Not specified; Benefits: Flexible work policy, inclusive culture, professional development

Skills & Requirements

Must-have

  • 7+ years brand insights experience
  • 5+ years leading primary research
  • Experience with Nielsen IRI Numerator
  • Influencing VP level stakeholders
  • Holistic learning plan development

Nice-to-have

  • Curious strategic thinker
  • Passion for spirits industry culture
  • Thrives in dynamic environment
  • Strong storytelling abilities

Key Requirements

  • Bachelor's degree required
  • 7+ years brand insights and strategy experience
  • 5+ years leading primary quantitative and qualitative research
  • Proven experience analyzing syndicated data sources

Work Rights

Not specified

Tailored Resume

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