Senior Manager, Segment Campaign Strategy

Greenhouse

Anywhere In The United States, US
Fully remote
B2b demand generation experience
Account-based marketing expertise
Full funnel campaign architecture
Greenhouse is seeking a Senior Manager of Segment Campaign Strategy to drive integrated marketing campaigns for priority segments within the company. The ideal candidate will possess extensive experience in B2B marketing, data-driven decision-making, and cross-functional collaboration to enhance pipeline and revenue growth

Job Summary

  • The role is responsible for owning the campaign strategy and roadmap for priority segments to drive marketing sourced pipeline and revenue.
  • You will partner closely with Product, Content, and Sales leaders to translate segment narratives into integrated, full-funnel programs across all channels.
  • As a data-driven people leader, you will balance strategy and execution while managing a small team of segment marketers to deliver measurable results.

Matching Summary

Match Score: 85

Greenhouse is seeking a Senior Manager of Segment Campaign Strategy to drive integrated marketing campaigns for priority segments within the company. The ideal candidate will possess extensive experience in B2B marketing, data-driven decision-making, and cross-functional collaboration to enhance pipeline and revenue growth.

Skills & Requirements

Must-have

  • B2B demand generation experience
  • Account-based marketing expertise
  • Full funnel campaign architecture
  • Sales and RevOps partnership
  • Data-driven performance optimization
  • Team leadership and management

Nice-to-have

  • Prior sales or field experience
  • Experience with complex buying committees
  • Background in vertical tiering logic
  • Strong cross-functional collaboration skills
  • Ability to drive scalable programs

Key Requirements

  • 6-9+ years of B2B demand generation experience
  • Proven experience in account-based marketing
  • Experience within SaaS or recurring revenue models
  • Leadership experience managing marketing teams

Work Rights

Not specified

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