Marketing Operations & Activation Lead Emea

Leica Biosystems

Fully remote
B2b marketing in healthcare or medtech
Salesforce (sfdc) campaign tracking
Campaign governance and process implementation
Leica Biosystems is seeking a fully remote Marketing Operations & Activation Lead for the EMEA region to drive campaign excellence and demand generation in the life sciences and diagnostics sector. The ideal candidate will have extensive B2B marketing experience, particularly in healthcare, and possess strong leadership capabilities. ###

Job Summary

  • The role drives campaign excellence and demand generation activation across the EMEA region as an operational bridge between global priorities and regional execution.
  • Candidates must lead a team responsible for campaign deployment while ensuring consistent rollout through strong governance and asset deployment.
  • The position offers the opportunity to join a passionate team united by a shared commitment to innovate for tangible impact in cancer diagnostics.

Matching Summary

Match Score: 85

Leica Biosystems is seeking a fully remote Marketing Operations & Activation Lead for the EMEA region to drive campaign excellence and demand generation in the life sciences and diagnostics sector. The ideal candidate will have extensive B2B marketing experience, particularly in healthcare, and possess strong leadership capabilities. ###

Skills & Requirements

Must-have

  • B2B marketing in Healthcare or MedTech
  • Salesforce (SFDC) campaign tracking
  • Campaign governance and process implementation
  • Team leadership and performance management
  • Tier 1 tradeshows strategy and delivery
  • Digital marketing execution and KPI monitoring

Nice-to-have

  • Customer segmentation using VoC surveys
  • Commercial acumen connecting to revenue outcomes
  • Tender-driven market engagement strategies
  • Value-based positioning for specification influence

Key Requirements

  • Bachelor's degree in Marketing, Business, or Life Sciences
  • Extensive B2B marketing experience in Healthcare/MedTech/Diagnostics
  • Proven people leadership capability with coaching skills
  • Strong experience leading major Tier 1 tradeshows
  • Ability to travel 30%-50% of the time

Work Rights

Not specified

Tailored Resume

Cover Letter