Partner ecosystem or technology marketplace expertise
Pipeline and revenue impact delivery
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, a vital component of its partner ecosystem. The role requires significant experience in B2B SaaS marketing, particularly in partner marketing and performance measurement, to enhance customer engagement and revenue growth.
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Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery and qualified leads.
Workday offers a flexible work approach requiring at least half of each quarter spent in-office or with customers, alongside a culture rooted in integrity and empathy.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, a vital component of its partner ecosystem. The role requires significant experience in B2B SaaS marketing, particularly in partner marketing and performance measurement, to enhance customer engagement and revenue growth.
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Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or technology marketplace expertise
Pipeline and revenue impact delivery
Digital and performance marketing skills
Cross-functional collaboration with sales teams
Nice-to-have
Experience with cloud ecosystem co-marketing
Strong storytelling and writing abilities
Hands-on experimentation and conversion optimization
Ability to translate technical solutions to value props
Sun-drenched optimism and cultural fit
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record of pipeline or revenue impact
Experience within partner ecosystems or marketplaces