The job posting is for a User Acquisition/Retention Manager at it-generation.gov.ua, focusing on lead generation and user acquisition for B2B clients through telecom and digital marketing channels. The role involves managing full-cycle campaigns, analyzing performance data, and optimizing strategies to drive user acquisition while working in a supportive and collaborative team environment
Job Summary
Create, implement, monitor, and manage messaging campaigns for user acquisition via SMS/Viber/Google Messages with proprietary Big Data tools.
Analyze performance data to ensure strong ROI and effective budget allocation, optimizing existing strategies and testing new ones.
This role offers a unique opportunity to build a new business direction within Ukraine’s largest mobile operator with competitive salary and benefits.
Matching Summary
Match Score: 85
The job posting is for a User Acquisition/Retention Manager at it-generation.gov.ua, focusing on lead generation and user acquisition for B2B clients through telecom and digital marketing channels. The role involves managing full-cycle campaigns, analyzing performance data, and optimizing strategies to drive user acquisition while working in a supportive and collaborative team environment.
Salary
Competitive salary; Quarterly performance bonus; Paid sick leave and vacation
Skills & Requirements
Must-have
User acquisition campaigns CPA model
Conversion tracking and analytics
Digital marketing channels
Telecom-based marketing channels
Performance-driven growth
Messaging campaigns SMS/Viber
Nice-to-have
Analytical mindset
Self-starter attitude
Focus on profitable outcomes
Work autonomously
Emerging trends identification
Key Requirements
Proven track record in user acquisition campaigns
Experience with e-commerce, banking or insurance verticals