Understand business requirements and suggest appropriate marketing measurement solutions such as Media Mix Modelling and Multi-Touch Attribution
Job Summary
Understand business requirements and suggest appropriate marketing measurement solutions such as Media Mix Modelling and Multi-Touch Attribution.
Conduct panel data analysis using fixed effects, random effects, and mixed effects models, and perform econometric modelling.
Experience with media mix modelling, ad-stock effect, saturation effect, multi-touch attribution, rule-based attribution, and media mix optimization is required.
Matching Summary
Understand business requirements and suggest appropriate marketing measurement solutions such as Media Mix Modelling and Multi-Touch Attribution.
Skills & Requirements
Must-have
R (tidyverse, LME4/lmerTest, plotly/ggplot2)
Python for data manipulation
SQL for data handling
Marketing data analysis
Statistical tests
Tableau, PowerPoint, Excel
Storytelling and insights generation
Nice-to-have
Understanding marketing objectives
Familiarity with marketing channels
Bayes’ theorem knowledge
Shapley value knowledge
Markov chain knowledge
Key Requirements
Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or related field