Acquisition Strategist

494

Base: $92,792 - $172,328 py; bonus/equity: not spe...
User acquisition strategy development
Affiliate marketing management
Digital channel performance analysis
The Acquisition Strategist will lead the strategic direction of user acquisition for the Michigan Lottery's iLottery program to meet growth targets

Job Summary

  • The Acquisition Strategist will lead the strategic direction of user acquisition for the Michigan Lottery's iLottery program to meet growth targets.
  • This role requires managing external partners including media agencies and affiliate networks while ensuring compliance with regulatory standards.
  • Candidates will receive a comprehensive benefits package including health insurance, paid time off, and a 401(k) plan with employer matching.

Matching Summary

The Acquisition Strategist will lead the strategic direction of user acquisition for the Michigan Lottery's iLottery program to meet growth targets.

Salary

Base: $92,792 - $172,328 per year; Bonus/Equity: Not specified; Benefits: Health, dental, vision, PTO, 401(k) with matching

Skills & Requirements

Must-have

  • User acquisition strategy development
  • Affiliate marketing management
  • Digital channel performance analysis
  • Media agency partnership oversight
  • A/B and multivariate testing implementation

Nice-to-have

  • Experience in regulated gaming environments
  • Strong stakeholder communication skills
  • Full-funnel marketing approach knowledge
  • Collaborative cross-functional leadership

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years experience in acquisition or affiliate marketing
  • Proficiency with Google Analytics and Power BI
  • Authorization to work in the US without visa sponsorship
  • Ability to pass mandatory background screening and regulatory approvals

Work Rights

Must be authorized to work in the US without visa sponsorship

Tailored Resume

Cover Letter