Lifecycle & Loyalty Marketing Lead

MoneySmart Group

Singapore, Singapore
On-site
Drive repeat revenue
Customer lifetime value
Lifecycle marketing strategy
MoneySmart Group is seeking a Lifecycle & Loyalty Marketing Lead to enhance customer engagement and drive repeat revenue within their personal finance platform. The ideal candidate will have extensive experience in lifecycle marketing, particularly in fintech or eCommerce, and will be responsible for developing strategies that foster customer loyalty and improve retention

Job Summary

  • This is a senior, commercially accountable role responsible for driving repeat revenue, growing customer lifetime value, and building lifecycle marketing into a core growth channel.
  • You will lead end-to-end lifecycle and loyalty programs spanning onboarding, engagement, repeat usage, cross-sell, reactivation, and advocacy, owning key KPIs.
  • Partner closely with Product, Tech, Data, Commercial, Content, and Acquisition Marketing teams to ensure lifecycle initiatives are integrated into the broader customer experience.

Matching Summary

Match Score: 85

MoneySmart Group is seeking a Lifecycle & Loyalty Marketing Lead to enhance customer engagement and drive repeat revenue within their personal finance platform. The ideal candidate will have extensive experience in lifecycle marketing, particularly in fintech or eCommerce, and will be responsible for developing strategies that foster customer loyalty and improve retention.

Skills & Requirements

Must-have

  • drive repeat revenue
  • customer lifetime value
  • lifecycle marketing strategy
  • loyalty and rewards mechanics
  • omni-channel programs
  • first-party data activation

Nice-to-have

  • personal growth mindset
  • challenge the status quo
  • play to win as a team
  • solve for the customer

Key Requirements

  • 8–12 years of experience in retention, CRM, lifecycle, or loyalty marketing
  • Proven track record of building and scaling programs
  • Experience with customer engagement platforms, CDPs
  • Experience working across multiple markets is a strong advantage
  • Strong analytical mindset

Work Rights

Not specified

Tailored Resume

Cover Letter