Sr. Business Marketing Manager

Philips

Not specified
Go-to-market strategy execution
Pricing analysis and optimization
New product introduction coordination
Philips is seeking a Senior Business Marketing Manager to develop and execute go-to-market strategies for their product portfolio, with a focus on pricing analysis, product launches, and market positioning. The ideal candidate will have significant experience in marketing within technology or healthcare sectors and possess strong analytical and strategic planning skills

Job Summary

  • The role involves coordinating comprehensive go-to-market strategies for a mid-complex portfolio of products and services to drive market growth.
  • Candidates will develop data-driven pricing and promotion strategies that enhance competitiveness and profitability while analyzing market trends.
  • The position requires facilitating flawless new product introductions and managing end-of-life strategies to ensure smooth transitions and minimize business disruption.

Matching Summary

Match Score: 85

Philips is seeking a Senior Business Marketing Manager to develop and execute go-to-market strategies for their product portfolio, with a focus on pricing analysis, product launches, and market positioning. The ideal candidate will have significant experience in marketing within technology or healthcare sectors and possess strong analytical and strategic planning skills.

Skills & Requirements

Must-have

  • Go-to-market strategy execution
  • Pricing analysis and optimization
  • New product introduction coordination
  • Product portfolio management
  • Cross-functional team facilitation

Nice-to-have

  • Business acumen in healthcare
  • Continuous improvement mindset
  • Data-driven decision making
  • Global asset implementation
  • Consumer insight analysis

Key Requirements

  • Bachelor's or Master's degree in Marketing, Sales, Business Administration, or Product Management
  • Minimum 5 years experience with Bachelor's OR 3 years with Master's degree
  • Experience in Marketing Technology, Medical Technology, Healthcare, or Commercial Services Management

Work Rights

Not specified

Tailored Resume

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