Conduct consumer research to support worldwide innovation and renovation by designing and executing quantitative and qualitative tests, moderating focus groups, and analyzing data
Job Summary
Conduct consumer research to support worldwide innovation and renovation by designing and executing quantitative and qualitative tests, moderating focus groups, and analyzing data.
Maintain an internal consumer panel to generate actionable insights through quarterly studies and explore new methodologies to enhance research capabilities.
Monitor local beauty market trends and product competition to generate insights and keep Chanel updated on emerging trends.
Matching Summary
Conduct consumer research to support worldwide innovation and renovation by designing and executing quantitative and qualitative tests, moderating focus groups, and analyzing data.
Skills & Requirements
Must-have
consumer quantitative and qualitative test
design and execute consumer research
market watch and insight generation
AI, emotion, cognitive evaluation methodologies
consumer research vendor pool
Nice-to-have
innovation mindset
learning agility
good team player
interpersonal skills
Key Requirements
Bachelor’s degree or above in psychology, sociology, anthropology, statistics, etc.
At least 6 years’ consumer research related working experience
At least 4 years’ experience in cosmetic or FMCG R&D
Experience in leading qualitative and quantitative study
Strong project management skills
Applicable knowledge in statistic
Skillful in using statistical software like SPSS, XL-stat