Senior Analyst, Services B2b Marketing Operations

Mastercard

Toronto, Canada
Base: $83,000 - $132,000 cad; bonus/equity: discre...
B2b marketing campaign execution
Salesforce marketing cloud experience
Crm and lead data management
This role serves as a core enabler for the Services Marketing team by driving scalable campaign execution and operational excellence

Job Summary

  • This role serves as a core enabler for the Services Marketing team by driving scalable campaign execution and operational excellence.
  • The successful candidate will manage lead data operations, ensuring accurate attribution and funnel progression across Salesforce and marketing automation platforms.
  • Mastercard values a culture of doing well by doing good, seeking a detail-oriented analyst to support global digital payment initiatives.

Matching Summary

This role serves as a core enabler for the Services Marketing team by driving scalable campaign execution and operational excellence.

Salary

Base: $83,000 - $132,000 CAD; Bonus/Equity: Discretionary annual incentive program eligible; Benefits: Not specified

Skills & Requirements

Must-have

  • B2B marketing campaign execution
  • Salesforce Marketing Cloud experience
  • CRM and lead data management
  • Campaign performance reporting
  • SQL HTML CSS technical skills

Nice-to-have

  • Global privacy regulation familiarity
  • Fast-paced collaborative environment
  • Cross-functional team collaboration
  • Innovative B2B marketing approaches

Key Requirements

  • Bachelor's or master's degree in related field
  • 2+ years hands-on experience with MarTech tools
  • Experience in B2B SaaS or Professional Services industries

Work Rights

Not specified

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