The role leads the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences across the Lithia retail store network
Job Summary
The role leads the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences across the Lithia retail store network.
Candidates must possess a strong understanding of analytics platforms like GA4 and GSC while managing substantial paid search budgets in a growth-focused environment.
The position offers competitive pay ranging from $85,000 to $120,000 annually along with comprehensive benefits including medical, dental, vision, and 401(k) plans.
Matching Summary
The role leads the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences across the Lithia retail store network.
Salary
Base: $85,000-$120,000 annually; Bonus: Plus bonus determined by skills and experience; Benefits: Medical, Dental, Vision, 401(k), PTO
Skills & Requirements
Must-have
4-6 years search advertising experience
Automotive marketing background required
Google Ads and Google Merchant Center expertise
GA4, GTM, and pixel implementation skills
AI/LLM search systems knowledge
Nice-to-have
Cross-functional collaboration experience
Vendor negotiation and audit skills
Prompt-driven optimization strategies
Strong analytical and reporting capabilities
Experience with emerging conversational assistants