Senior Marketing Manager, Home Buying - 12 Month Secondment

Commonwealth Bank of Australia

Sydney, New South Wales, Australia
End-to-end home loan acquisition
Go-to-market activity
Creative and media performance
The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals

Job Summary

  • The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
  • The role covers product marketing and communication strategy across national, regional, local, digital, social, public relations and direct channels to our target segments.
  • We are building a courageous and exceptional marketing team, through applying analytics and insights to deeply understand our customers, delivering relevant and impactful communications and optimising activity through cutting‑edge marketing technology and practices.

Matching Summary

The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.

Skills & Requirements

Must-have

  • end-to-end home loan acquisition
  • go-to-market activity
  • creative and media performance
  • strategy development and insights
  • paid media strategy and execution
  • test and learn mindset

Nice-to-have

  • customer at the heart
  • courageous and exceptional marketing team
  • flexible working options
  • can-do attitude

Key Requirements

  • 12 month secondment role
  • Depth and knowledge of ATL channel creative strategy
  • Experience in digital marketing and performance marketing
  • Highly developed project management skills
  • Financial services background

Work Rights

Not specified

Tailored Resume

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