Senior Digital Marketing Specialist

Wolters Kluwer N.V

Philadelphia, PA, US
Base: $78,400.00 - $136,950.00 usd; bonus: eligibl...
Hybrid
5+ years marketing strategy experience
Demandbase or 6sense platform proficiency
Google ads and microsoft ads management
This role is integral to developing and executing innovative digital marketing initiatives dedicated to driving engagement and generating leads

Job Summary

  • This role is integral to developing and executing innovative digital marketing initiatives dedicated to driving engagement and generating leads.
  • The ideal candidate will oversee up to 80 campaigns blending evergreen and new program launches while ensuring budget efficiency.
  • Wolters Kluwer offers competitive benefits including medical, dental, vision plans, 401(k), and paid parental leave.

Matching Summary

This role is integral to developing and executing innovative digital marketing initiatives dedicated to driving engagement and generating leads.

Salary

Base: $78,400.00 - $136,950.00 USD; Bonus: Eligible for bonus; Benefits: Medical, Dental, Vision, 401(k), Tuition Assistance

Skills & Requirements

Must-have

  • 5+ years marketing strategy experience
  • Demandbase or 6sense platform proficiency
  • Google Ads and Microsoft Ads management
  • ABM strategy implementation
  • Salesforce CRM knowledge
  • Marketo or HubSpot automation tools

Nice-to-have

  • Healthcare industry marketing background
  • Generative AI tool usage for content
  • Strong critical thinking skills
  • Dynamic environment adaptability
  • Cross-functional stakeholder collaboration

Key Requirements

  • Bachelor's degree in marketing or related field
  • Minimum 5 years in marketing strategy and campaign management
  • Experience with search tools like Google and Bing

Work Rights

Not specified

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