Manage media planning needs across all channels, maintaining strong relationships with clients and understanding business goals
Job Summary
Manage media planning needs across all channels, maintaining strong relationships with clients and understanding business goals.
Develop comprehensive advertising strategies and media plans across all relevant channels, devising a channel mix that satisfies market and channel level objectives.
Regularly analyze data to uncover insights, adjust strategies, and implement changes that enhance campaign performance.
Matching Summary
Manage media planning needs across all channels, maintaining strong relationships with clients and understanding business goals.
Skills & Requirements
Must-have
Data-driven campaign optimization
Cross-channel media planning
Client relationship management
Campaign budget management
Performance monitoring and reporting
Nice-to-have
Embrace WPP core values
Whole-person wellbeing focus
Pioneering agentic marketing platform
Key Requirements
4-6 years of experience in media planning/digital marketing
Proficient in spreadsheet skills
Proficient in handling and analysing large datasets
Strong understanding of search, social and programmatic media buying platforms