The Senior Data Scientist will work as part of a multi-disciplinary team driving solution design, development, and deployment of analytic models in support of marketing strategies
Job Summary
The Senior Data Scientist will work as part of a multi-disciplinary team driving solution design, development, and deployment of analytic models in support of marketing strategies.
Partner with CRM, Marketing, and Data Science teams to design and execute advanced measurement frameworks that evaluate campaign effectiveness, incremental revenue impact, and consumer engagement across lifecycle stages.
GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, retirement savings plan, and more.
Matching Summary
The Senior Data Scientist will work as part of a multi-disciplinary team driving solution design, development, and deployment of analytic models in support of marketing strategies.
Salary
Base: $129,400 - $198,400; Bonus/Equity: Incentive pay program based on company, job level, and individual performance; Benefits: Health and wellbeing benefit programs, retirement savings plan, paid vacation & holidays, tuition assistance, employee assistance program, GM vehicle discounts
Skills & Requirements
Must-have
Marketing analytics methodology and practice
Website, email, and media measurement
Inferential and prescriptive methods
Customer journey data analysis
Python/R and SQL/Spark proficiency
Campaign effectiveness evaluation
Nice-to-have
Constrained curiosity and experimentation
Data-driven storytelling
Cloud compute platforms
Advanced marketing modeling techniques
Key Requirements
Masters’ Degree and 5+ years experience
2+ years CRM/marketing analytics experience
Expertise in statistical concepts for campaign measurement