Sr. Demand Generation Manager

Workday

Home Office, , USA
Base: $115,200 usd - $172,800 usd (primary locatio...
Fully remote
Demand generation and campaign strategy
Revenue tracking and funnel metrics reporting
End-to-end webinar and field event ownership
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
  • This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • Workday offers a flexible work approach combining in-person and remote time, supporting growth, skill development, and a culture rooted in integrity, empathy, and shared enthusiasm.

Matching Summary

The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.

Salary

Base: $115,200 USD - $172,800 USD (Primary Location); Base: $115,200 USD - $204,700 USD (Additional US Locations); Bonus/Equity: Eligible for Workday Bonus Plan and stock grants; Benefits: Not specified

Skills & Requirements

Must-have

  • demand generation and campaign strategy
  • revenue tracking and funnel metrics reporting
  • end-to-end webinar and field event ownership
  • multi-channel integrated marketing programs
  • cross-functional stakeholder management
  • campaign performance optimization
  • marketing platform data hygiene

Nice-to-have

  • strong communication skills
  • proactive reporting and updates
  • collaborative team culture
  • flexible work environment
  • strategic planning aligned to business priorities

Key Requirements

  • 8+ years demand generation experience
  • 8+ years revenue tracking experience
  • 8+ years webinar and field event planning
  • proficiency in campaign execution
  • experience with MQL-to-pipeline conversion
  • experience in strategic campaign planning

Work Rights

Not specified

Tailored Resume

Cover Letter