Media Governance & Strategy Assistant Manager

General Motors

Detroit, United States
On-site
Paid media testing
Data-driven approach
Media, data, and technology ecosystems
Plays a critical role in advancing structured paid media testing across GM by formalizing a consistent approach to designing tests

Job Summary

  • Plays a critical role in advancing structured paid media testing across GM by formalizing a consistent approach to designing tests.
  • Ensures that all paid media tests have a focused purpose and align with the overarching goals and objectives of GM Media.
  • Synthesize test-and-learn insights into enterprise guardrails and a forward-looking roadmap for advancing paid media testing.

Matching Summary

Plays a critical role in advancing structured paid media testing across GM by formalizing a consistent approach to designing tests.

Skills & Requirements

Must-have

  • paid media testing
  • data-driven approach
  • media, data, and technology ecosystems
  • enterprise scale insights
  • paid media investment strategies

Nice-to-have

  • improve media effectiveness and efficiency
  • forward-looking roadmap
  • ongoing education and skill development

Key Requirements

  • 7+ years of paid media experience
  • Bachelor Degree required
  • 1-3+ years of media activation experience
  • Understanding of statistical concepts

Work Rights

Not specified

Tailored Resume

Cover Letter