Responsible for content planning and topic output for the Xiaohongshu account, continuously producing content directions with strong virality and conversion power
Job Summary
Responsible for content planning and topic output for the Xiaohongshu account, continuously producing content directions with strong virality and conversion power.
Possess a keen sense for content, able to quickly capture platform trends, user sentiment changes, and hot topics, creating high-quality content aligned with Think Academy's brand image and product features.
Collaborate with operations, advertising, sales, or business teams to continuously optimize content strategy around customer acquisition, conversion, and brand awareness goals, building an efficient content matrix for different objectives.
Matching Summary
Responsible for content planning and topic output for the Xiaohongshu account, continuously producing content directions with strong virality and conversion power.
Salary
$90k-100k/year
Skills & Requirements
Must-have
Rednote content planning
Platform trend analysis
High-quality content creation
User pain point identification
Data-driven content optimization
Nice-to-have
Innovative expression techniques
Agile adaptation and iteration
Strong sense of urgency
Key Requirements
2-3+ years of Xiaohongshu content experience
Experience in incubating/managing accounts or viral content planning
Understanding of US education industry or experience in education/consumer/paid knowledge sectors
Strong user understanding and pain point extraction skills
Strong data analysis and content optimization skills