The role is responsible for defining and executing the local digital strategy to accelerate growth and generate qualified demand across B2B and B2C audiences
Job Summary
The role is responsible for defining and executing the local digital strategy to accelerate growth and generate qualified demand across B2B and B2C audiences.
Candidates must act as a trusted advisor on digital initiatives while managing external agencies and ensuring performance accountability across all channels.
Marsh & McLennan Companies Inc offers a hybrid work environment requiring colleagues to be onsite at least three days per week.
Matching Summary
The role is responsible for defining and executing the local digital strategy to accelerate growth and generate qualified demand across B2B and B2C audiences.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
Digital strategy execution
Demand generation management
Marketing automation tools
Google or Adobe Analytics
CRM lead lifecycle management
Paid social media optimization
Cross-functional stakeholder collaboration
Nice-to-have
AI-enabled audience segmentation
Adobe Experience Manager familiarity
Insurance industry background
Strategic thinking with hands-on approach
Strong testing mindset for optimization
Key Requirements
Bachelor's degree in Digital Marketing or related field
3+ years experience in digital marketing and growth roles