Director, Shopper Insights

Coca-Cola HBC AG

Shanghai, China
Shopper insights
Human sciences
Advanced analytics
Inform Marketing LRP and OU-wide programs by providing a deep, present forward and future-back understanding of shopper’s drivers, and need pillars/ occasions to shape portfolio choices, category strategies, program’s excellence across the OU

Job Summary

  • Inform Marketing LRP and OU-wide programs by providing a deep, present forward and future-back understanding of shopper’s drivers, and need pillars/ occasions to shape portfolio choices, category strategies, program’s excellence across the OU.
  • Translate shopper insights into clear commercial recommendations, guiding execution across pricing, promotion, pack, assortment, and in-store activation.
  • Be embraced for who you are and empowered to use your voice to help others find theirs.

Matching Summary

Inform Marketing LRP and OU-wide programs by providing a deep, present forward and future-back understanding of shopper’s drivers, and need pillars/ occasions to shape portfolio choices, category strategies, program’s excellence across the OU.

Skills & Requirements

Must-have

  • shopper insights
  • human sciences
  • advanced analytics
  • data translation
  • commercial recommendations
  • retail marketing strategy

Nice-to-have

  • growth mindset
  • enterprise mindset
  • servant leadership
  • influential skills
  • networked teams
  • thought leadership

Key Requirements

  • 15+ years marketing leadership experience
  • Significant focus on shopper insights
  • Significant focus on analytics
  • Significant focus on human sciences
  • Significant focus on market research

Work Rights

Not specified

Tailored Resume

Cover Letter