Identify consumer trends and product opportunities
Support branded merchandise collections
General Motors Australia & New Zealand is seeking a Merchandise Brand Lead for Buick & GMC, responsible for developing and executing merchandise strategies to enhance brand representation and consumer engagement. This hybrid role demands strong merchandising instincts and experience in managing branded merchandise collections, while fostering collaboration across various teams
Job Summary
The Merchandise Brand Lead will develop and execute branded merchandise strategies that support brand priorities and grow GM’s merchandise ecosystem.
This role is responsible for defining and executing merchandise programs that represent Buick and GMC across lifestyle goods, licensed products, retail collections, and promotional merchandise.
The selected candidate is expected to report to a specific location at least 3 times a week as part of a hybrid work model.
Matching Summary
Match Score: 85
General Motors Australia & New Zealand is seeking a Merchandise Brand Lead for Buick & GMC, responsible for developing and executing merchandise strategies to enhance brand representation and consumer engagement. This hybrid role demands strong merchandising instincts and experience in managing branded merchandise collections, while fostering collaboration across various teams.
Skills & Requirements
Must-have
Develop and execute merchandise strategies
Identify consumer trends and product opportunities
Support branded merchandise collections
Partner with GM Licensing and brand teams
Collaborate on product development and sourcing
Manage licensee relationships
Nice-to-have
Strong merchandising instincts
Understanding of product trends
Ability to develop products reflecting brand identity
Relationship-driven with strong stakeholder management