Ad/smm-hema -上海

AstraZeneca

Shanghai, China
Not specified
Therapeutic area strategy development
Product portfolio management
Cross-functional brand team leadership
AstraZeneca is seeking a qualified candidate for the Ad/SMM position in Shanghai, China, focusing on portfolio strategy planning, brand team leadership, and effective implementation of marketing initiatives. The ideal candidate will possess strong leadership skills and experience in managing marketing budgets, developing promotional strategies, and fostering cross-functional collaboration

Job Summary

  • The role involves developing a comprehensive Therapeutic Area Strategy to optimize product fit and portfolio strength over a five-year period.
  • Candidates will lead cross-functional Brand Teams to align brand strategies with overall company priorities and regional sales objectives.
  • AstraZeneca is committed to building an inclusive and diverse team representing all backgrounds to harness industry-leading skills.

Matching Summary

Match Score: 85

AstraZeneca is seeking a qualified candidate for the Ad/SMM position in Shanghai, China, focusing on portfolio strategy planning, brand team leadership, and effective implementation of marketing initiatives. The ideal candidate will possess strong leadership skills and experience in managing marketing budgets, developing promotional strategies, and fostering cross-functional collaboration.

Skills & Requirements

Must-have

  • Therapeutic Area Strategy development
  • Product portfolio management
  • Cross-functional brand team leadership
  • Budget management and forecasting
  • Clinical support program development

Nice-to-have

  • Global network relationship building
  • KOL engagement and management
  • Market research analysis skills
  • Inclusive team culture alignment

Key Requirements

  • Experience in pharmaceutical marketing strategy
  • Proven track record in portfolio management
  • Leadership experience managing cross-functional teams

Work Rights

Not specified

Tailored Resume

Cover Letter