The Senior Advertising Manager is responsible for bringing the Dunelm brand to life to our key consumer segments by driving deeper brand engagement and consideration through compelling ATL marketing campaigns
Job Summary
The Senior Advertising Manager is responsible for bringing the Dunelm brand to life to our key consumer segments by driving deeper brand engagement and consideration through compelling ATL marketing campaigns.
This role will lead the development and delivery of fully integrated campaigns that are rooted in our brand purpose, customer insight and mindset aligned to the business’s ongoing growth ambitions.
Coordinate and manage the development and execution of all ATL Campaigns in line with the brand marketing strategy.
Matching Summary
The Senior Advertising Manager is responsible for bringing the Dunelm brand to life to our key consumer segments by driving deeper brand engagement and consideration through compelling ATL marketing campaigns.
Skills & Requirements
Must-have
ATL marketing campaigns
Brand strategy execution
Creative and Media agency lead
Budget management
Cross-agency campaign briefings
Integrated campaign development
Nice-to-have
Brand ambassador for Dunelm
Creative, curious, and strategic thinker
Customer-obsessed marketer
Hands-on approach
Key Requirements
Strong experience of marketing campaign planning
Proven track record of delivering effective campaigns across all channels
Experience of working closely with media, creative and production agencies
Highly numerate, able to manage budgets effectively