Diageo PLC is seeking a Scenario Modelling & Analysis Manager for its Europe Media and Digital Centre in Budapest. The role focuses on delivering high-quality analytics to optimize marketing investment decisions across Europe, requiring a blend of analytical expertise and effective communication skills.
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Job Summary
As a Scenario Modelling & Analysis Manager, you will deliver high-quality analytics that inform investment choices and optimise A&P deployment across Europe.
You will be responsible for building and maintaining sufficiency analysis, return on investment analysis, and scenario forecasts.
Translate complex analytical outputs into clear, compelling insights and proposals for markets, hubs, and senior collaborators, working closely with Global Marketing Efficiency.
Matching Summary
Match Score: 85
Diageo PLC is seeking a Scenario Modelling & Analysis Manager for its Europe Media and Digital Centre in Budapest. The role focuses on delivering high-quality analytics to optimize marketing investment decisions across Europe, requiring a blend of analytical expertise and effective communication skills.
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Skills & Requirements
Must-have
Scenario modelling and analysis
Return on investment analysis
Sufficiency guides
Marketing investment optimization
Data to actionable insights
Analytics platforms and tools
Nice-to-have
Collaborative and solutions-focused
Intellectual curiosity
Test-and-learn mindset
Inclusive and diverse culture
Key Requirements
3-5 years experience in media, marketing analytics, econometrics, or commercial strategy
Expertise in MMM model outputs
Skilled at translating data into business narratives