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Citi is seeking a Customer Marketing Strategic Initiatives Lead Analyst for its Wilmington, Delaware location. This role focuses on leading strategic initiatives to enhance customer engagement and loyalty within the US Consumer Card Marketing team, requiring strong analytical, communication, and presentation skills.
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Job Summary
The Customer Marketing team drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, with a vision to deepen and expand customer relationships.
This role leads key strategic initiatives, analyzes performance across channels, and champions initiatives to transform Customer Marketing.
Responsibilities include leading transformational strategies, shaping market/competitor/customer analysis, and partnering with product teams to define strategic approaches.
Matching Summary
Match Score: 75
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Citi is seeking a Customer Marketing Strategic Initiatives Lead Analyst for its Wilmington, Delaware location. This role focuses on leading strategic initiatives to enhance customer engagement and loyalty within the US Consumer Card Marketing team, requiring strong analytical, communication, and presentation skills.
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Salary
Base: $114,720.00 - $172,080.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
customer lifecycle management
strategic initiative leadership
data analysis and insights
transformational strategy development
senior leadership presentations
Nice-to-have
competitive market analysis
customer loyalty building
real-time marketing personalization
ambiguous situation comfort
enthusiasm for financial services
Key Requirements
6 - 10 years of working experience
Strong background in strategic initiative and transformation
Advanced MS Excel and PowerPoint skills
Ability to synthesize information and prioritize business goals