Senior Director, Marketing Media

GEICO

Chevy Chase, MD, US
Base: $195,000 - $315,000 annually; bonus/equity: ...
Hybrid
Omnichannel media strategy leadership
Managing large media budgets
Leading high performing teams
GEICO seeks a Senior Director to modernize its media practice and lead a $1B+ media budget across offline and digital channels

Job Summary

  • GEICO seeks a Senior Director to modernize its media practice and lead a $1B+ media budget across offline and digital channels.
  • The role involves building a high performing internal team, managing agency partnerships, and driving innovation including AI experimentation.
  • GEICO offers a supportive culture with personalized development programs, comprehensive benefits, and flexible hybrid work arrangements.

Matching Summary

GEICO seeks a Senior Director to modernize its media practice and lead a $1B+ media budget across offline and digital channels.

Salary

Base: $195,000 - $315,000 annually; Bonus/Equity: Not specified; Benefits: Comprehensive total rewards including 401K match, tuition assistance, mental healthcare

Skills & Requirements

Must-have

  • Omnichannel media strategy leadership
  • Managing large media budgets
  • Leading high performing teams
  • Media negotiation and vendor management
  • Analytical media investment optimization
  • Audience development and targeting
  • Hybrid work model with office presence

Nice-to-have

  • Experience with portfolio brands
  • AI experimentation in media
  • Transformational marketing experience
  • Cross-functional collaboration
  • Innovative creativity and data-driven decision making
  • Strong stakeholder influence skills

Key Requirements

  • 15+ years media planning and buying experience
  • Experience leading teams in matrixed environments
  • Oversight of significant media budgets
  • Proven strategic partnership development
  • Experience with analytical models such as MMM
  • Upfront planning and negotiation experience
  • Ability to travel 20% including weekends
  • US work authorization required

Work Rights

US work authorization required; no sponsorship available

Tailored Resume

Cover Letter