Senior Brand Manager (glucerna) Media

Abbott

Ho Chi Minh City, Vietnam
Digital consumer marketing strategy
Manage external agencies
Develop and deploy consumer innovations
Key contributor to the brand’s consumer strategy – taking charge of the digital, content, performance marketing and commercial innovation pillars to enhance consumer experience and optimize Customer Acquisition Cost (CAC) and Lifetime Value (LTV) across touchpoints and campaigns

Job Summary

  • Key contributor to the brand’s consumer strategy – taking charge of the digital, content, performance marketing and commercial innovation pillars to enhance consumer experience and optimize Customer Acquisition Cost (CAC) and Lifetime Value (LTV) across touchpoints and campaigns.
  • Develop total brand digital consumer marketing strategy with brand lead, brainstorm new and creative ways to better engage with consumers.
  • Connect and analyze data from different programs and touchpoints, for identifying Trends and Opportunities to improve operational efficiency and develop new programs and integrated business models to generate more demand.

Matching Summary

Key contributor to the brand’s consumer strategy – taking charge of the digital, content, performance marketing and commercial innovation pillars to enhance consumer experience and optimize Customer Acquisition Cost (CAC) and Lifetime Value (LTV) across touchpoints and campaigns.

Skills & Requirements

Must-have

  • Digital consumer marketing strategy
  • Manage external agencies
  • Develop and deploy consumer innovations
  • Analyze data from different programs
  • Evaluate end-to-end customer experience
  • Performance of digital marketing campaigns

Nice-to-have

  • Continuous improvement behavior
  • Strong ownership
  • Problem solving skills
  • Stakeholder management skills

Key Requirements

  • More than 7 years related brand building
  • Digital marketing experience
  • Bachelor and above
  • Good command of English
  • MS Office Excel, pivot, data model

Work Rights

Not specified

Tailored Resume

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