Deep understanding of customer insights, including regular customer visits and frequent sales team interaction, is crucial for identifying research needs and providing clear briefs to agencies
Job Summary
Deep understanding of customer insights, including regular customer visits and frequent sales team interaction, is crucial for identifying research needs and providing clear briefs to agencies.
Develop brand plans (BP), brand execution plans (BEP), and long-range plans (LRP) by gathering market data, conducting situation analysis, and elaborating clear SWOT to identify key issues.
Supports Sales team to deliver sales objectives and activities through product training, creative campaigns, and presenting product and market strategy at cycle meetings.
Matching Summary
Deep understanding of customer insights, including regular customer visits and frequent sales team interaction, is crucial for identifying research needs and providing clear briefs to agencies.