Manager, Imx - Customer Marketing, Retail

Coca-Cola HBC AG

Shanghai, China
**
Retail channel growth architecture
Portfolio expansion strategies
Trade investment effectiveness
** Coca-Cola HBC AG is seeking a Manager for Customer Marketing in Retail, based in Shanghai, China. This role focuses on developing retail activation strategies, optimizing trade investment, and strengthening partnerships with national retailers to drive revenue growth. **

Job Summary

  • The Manager, Customer Marketing – Retail defines and leads activation strategy across modern trade, key national retail chains, and wholesale environments serving at-home consumption occasions.
  • This role owns retail channel growth architecture, portfolio expansion strategies, and trade investment effectiveness, directly influencing revenue growth and promotional ROI across China’s complex retail landscape.
  • Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale and a high-visibility role partnering with senior Marketing, Category, and Commercial leaders.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Manager for Customer Marketing in Retail, based in Shanghai, China. This role focuses on developing retail activation strategies, optimizing trade investment, and strengthening partnerships with national retailers to drive revenue growth. **

Skills & Requirements

Must-have

  • Retail channel growth architecture
  • Portfolio expansion strategies
  • Trade investment effectiveness
  • In-store execution frameworks
  • Seasonal activation strategy
  • Pricing and promotional mechanics

Nice-to-have

  • Cross-functional leadership
  • Growth mindset
  • Agile
  • Curious
  • Inclusive

Key Requirements

  • Bachelor’s degree required
  • 3-8 years FMCG experience in retail, shopper, or trade marketing
  • Strong understanding of China modern trade and retail complexity
  • Experience managing national activation programs
  • Strong commercial and financial acumen
  • Experience working with top national retail chains (preferred)
  • Experience in O2O retail integration (preferred)

Work Rights

Not specified

Tailored Resume

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