Senior Digital Director

Carat Australia

Melbourne, Victoria, Australia
Hybrid
Full-funnel digital strategy leadership
Search, social, and programmatic expertise
Measurement frameworks including mmm and attribution
The role involves leading integrated digital strategy across brand and performance channels for Retail, Auto, and FMCG clients

Job Summary

  • The role involves leading integrated digital strategy across brand and performance channels for Retail, Auto, and FMCG clients.
  • Candidates must demonstrate proven commercial acumen by managing portfolios valued at $10 million or more.
  • The company offers 5 weeks of annual leave after 2 years of service plus dedicated volunteer leave and wellness days.

Matching Summary

The role involves leading integrated digital strategy across brand and performance channels for Retail, Auto, and FMCG clients.

Skills & Requirements

Must-have

  • Full-funnel digital strategy leadership
  • Search, Social, and Programmatic expertise
  • Measurement frameworks including MMM and attribution
  • $10M+ portfolio management experience
  • Retail, Auto, and FMCG vertical knowledge
  • Senior strategic advisor capability

Nice-to-have

  • First-party data strategy proficiency
  • Executive-ready narrative crafting
  • High-performing team coaching skills
  • Ability to simplify complex data
  • Navigating change in fast-moving environments

Key Requirements

  • Established experience in a Media agency landscape
  • Operating at a leadership level previously
  • Strong full-funnel thinking and channel integration skills

Work Rights

Not specified

Tailored Resume

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