区域产品经理rpm,(泌尿)杭州or上海

Johnson & Johnson

Hangzhou, China
Adapt central marketing strategy to regional
Collect and analyze market intelligence data
Professional engagement with physicians and kols
Adapt central marketing strategy to regional marketing strategy, including qualitative segmentation and positioning by identifying customers’ needs and perception of the product through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for product

Job Summary

  • Adapt central marketing strategy to regional marketing strategy, including qualitative segmentation and positioning by identifying customers’ needs and perception of the product through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for product.
  • Participate in designing a series of national activities and ensure key strategy implementation, follow-up feedback and improvement.
  • Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal.

Matching Summary

Adapt central marketing strategy to regional marketing strategy, including qualitative segmentation and positioning by identifying customers’ needs and perception of the product through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for product.

Skills & Requirements

Must-have

  • Adapt central marketing strategy to regional
  • Collect and analyze market intelligence data
  • Professional engagement with physicians and KOLs
  • Internal customer engagement

Nice-to-have

  • Data-Driven Decision Making
  • Strategic Thinking
  • Operational Excellence
  • Business Storytelling

Key Requirements

  • Current position > 18 months
  • PA: S/S or above
  • 4 years Top MNC experience
  • Prefer local marketing experience

Work Rights

Not specified

Tailored Resume

Cover Letter