Senior Director, Loyalty And Channel Marketing

Shake Shack

New York, NY, US
Weekly pyy + performance bonuses; meal discounts +...
Proven success developing loyalty programs
Experience in qsr or fast-casual sectors
Strong understanding of crm and analytics tools
The role is responsible for building and growing the Shake Shack Loyalty Program while overseeing CRM and Lifecycle channels

Job Summary

  • The role is responsible for building and growing the Shake Shack Loyalty Program while overseeing CRM and Lifecycle channels.
  • Candidates must have led a large-scale loyalty program in the on-premise retail space, preferably within the QSR sector.
  • Shake Shack offers benefits including weekly pay, performance bonuses, meal discounts, and comprehensive medical and dental insurance.

Matching Summary

The role is responsible for building and growing the Shake Shack Loyalty Program while overseeing CRM and Lifecycle channels.

Salary

Weekly Pay and Performance bonuses; Meal Discounts and corporate perks; Medical, Dental, Vision, 401k match, Paid Time Off

Skills & Requirements

Must-have

  • Proven success developing loyalty programs
  • Experience in QSR or fast-casual sectors
  • Strong understanding of CRM and analytics tools
  • Leadership of cross-functional teams
  • Strategic management of first-party delivery channels

Nice-to-have

  • Experience with DoorDash, Uber Eats, or GrubHub
  • Background in management consulting or investment banking
  • Strong negotiation skills with external partners
  • MBA or similar graduate degree preferred
  • Gift card program management experience

Key Requirements

  • 8-10 years work experience
  • 4-6 years supervisory experience
  • Bachelor's Degree in Marketing or related field
  • QSR or fast-casual industry background

Work Rights

Not specified

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