Develop and execute a PR and media visibility strategy with a strong focus on the US and North America market, building a structured annual PR roadmap aligned to brand priorities
Job Summary
Develop and execute a PR and media visibility strategy with a strong focus on the US and North America market, building a structured annual PR roadmap aligned to brand priorities.
Build and maintain strong relationships with journalists, editors, and contributors across relevant North American B2B publications, owning outreach efforts including pitching story ideas and leadership commentary.
Identify and manage speaking opportunities for organization leadership across conferences, webinars, podcasts, and B2B industry forums, supporting leadership positioning through messaging development.
Matching Summary
Develop and execute a PR and media visibility strategy with a strong focus on the US and North America market, building a structured annual PR roadmap aligned to brand priorities.
Skills & Requirements
Must-have
media relations and PR strategy
executive visibility and speaking opportunities
identify right platforms and forums
drive strategy and hands-on execution
build compelling story angles
develop PR and media visibility strategy
build strong relationships with journalists
secure high-quality media coverage
identify and manage speaking opportunities
develop press releases and media kits
track PR performance and visibility metrics
Nice-to-have
cultivating career advancements
award-winning workplace culture
continuous learning and development
Key Requirements
8+ Years of experience
8-10+ years of experience in PR, communications, or media relations
worked closely with journalists, editors, event organizers, and B2B publications across the US and North America region
Strong existing experience working with US / North America media and publications
Proven ability to secure media coverage, contributed articles, interviews, and speaking opportunities
Strong stakeholder management skills, especially working with senior leadership
Ability to manage multiple workstreams, timelines, and external relationships