Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Hybrid (at least 50% of time in the office or field)
Strategic third party events and tradeshows
Lead generation and brand awareness
Event strategy and planning
Workday is seeking a Director of Trade Shows & Third Party Events to lead the planning and execution of their event programs, focusing on lead generation and brand awareness. The ideal candidate should have over 12 years of experience in managing strategic events, along with strong skills in program management and communication. This fully remote position offers a flexible work environment and comprehensive benefits

Job Summary

  • Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences.
  • Daily responsibilities include working closely with internal stakeholders, setting the goals for each program, determining the promotional strategy, developing unique and effective content, managing budgets, and coordinating all logistics.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead the planning and execution of their event programs, focusing on lead generation and brand awareness. The ideal candidate should have over 12 years of experience in managing strategic events, along with strong skills in program management and communication. This fully remote position offers a flexible work environment and comprehensive benefits.

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, as well as annual refresh stock grants

Skills & Requirements

Must-have

  • Strategic third party events and tradeshows
  • Lead generation and brand awareness
  • Event strategy and planning
  • Budget management and vendor coordination
  • Marketing automation and CRM tools
  • Event analytics and data reporting

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Empathy and shared enthusiasm
  • Influence and collaboration skills
  • Embrace change in a fast-paced environment

Key Requirements

  • Minimum 12+ years of experience
  • Ability to work with minimal supervision
  • Proven track record leveraging event analytics

Work Rights

Not specified

Tailored Resume

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