Consumer Insights Crystal (vie)

Pernod Ricard Inc

London, United Kingdom
On-site
Consumer understanding
Strategic business partner
Drive consumer centricity
Work with the Global Insights Team as a strategic business partner, leveraging consumer understanding to guide and challenge strategy, planning & activation development

Job Summary

  • Work with the Global Insights Team as a strategic business partner, leveraging consumer understanding to guide and challenge strategy, planning & activation development.
  • Drive Consumer Centricity, a key ingredient in Pernod Ricard brand building model, across the business by putting consumers and shoppers at the heart of all decision making.
  • Develop actionable insights & enhance consumer knowledge, leading, and partnering with Marketing / Brand teams and Global CI community, to unlock new approaches/frameworks for insights.

Matching Summary

Work with the Global Insights Team as a strategic business partner, leveraging consumer understanding to guide and challenge strategy, planning & activation development.

Skills & Requirements

Must-have

  • consumer understanding
  • strategic business partner
  • drive consumer centricity
  • develop actionable insights
  • industry research and trends
  • manage consumer councils

Nice-to-have

  • strong empathy for consumers
  • ambassador on the consumer voice
  • proactive participation
  • change agent
  • navigate uncertainty

Key Requirements

  • Bachelor's or equivalent degree
  • Strong analytical skills
  • Experience in social media
  • Design skills for reports
  • Fluent in English
  • Experience in project management

Work Rights

Not specified

Tailored Resume

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