The Director leads category insight teams embedded within Marketing and acts as a strategic thought partner to Brand, Innovation, and Strategy teams
Job Summary
The Director leads category insight teams embedded within Marketing and acts as a strategic thought partner to Brand, Innovation, and Strategy teams.
This role ensures that deep, human-centered insights inform brand strategy, category growth plans, innovation pipelines, and communication development.
The company emphasizes a growth mindset, curiosity, empowerment, inclusivity, and agility, valuing how work is done as much as what is achieved.
Matching Summary
The Director leads category insight teams embedded within Marketing and acts as a strategic thought partner to Brand, Innovation, and Strategy teams.
Skills & Requirements
Must-have
Consumer understanding and category insight
Human-centered insights
Brand strategy and category growth
Innovation and communication strategy
Qualitative and quantitative research
Nice-to-have
Growth mindset and continuous learning
Curiosity, empathy, and business impact
Inclusive culture
Key Requirements
Over 13 years of experience
Experience in CPG, FMCG, or beverage categories preferred
Proven experience leading teams and managing agencies