Media Campaign & Content Manager

Dyson

Shanghai, China
Multi-channel campaign management
Online promotional content creation
Short video content expertise
Lead end-to-end planning, KPI setting & tracking, and post-campaign analysis for major product launches and promotions across online channels like TMall, JD.com, and Douyin

Job Summary

  • Lead end-to-end planning, KPI setting & tracking, and post-campaign analysis for major product launches and promotions across online channels like TMall, JD.com, and Douyin.
  • Oversee the creation and management of online promotional content, with a strong focus on video materials for Douyin and other information feed platforms, guiding operators based on data analysis.
  • Summarize and develop best practices for brand, category, and product marketing direction throughout campaigns and short video promotion activities, while also supporting special projects related to traffic and audience analysis.

Matching Summary

Lead end-to-end planning, KPI setting & tracking, and post-campaign analysis for major product launches and promotions across online channels like TMall, JD.com, and Douyin.

Skills & Requirements

Must-have

  • Multi-Channel Campaign Management
  • Online promotional content creation
  • Short video content expertise
  • Livestream coordination
  • Data-driven optimization
  • Paid traffic management

Nice-to-have

  • Industry, audience, scenario insights
  • Clear communication and execution
  • Collaborative partner engagement

Key Requirements

  • 5-8 years e-commerce market operation experience
  • Bachelor's degree or above
  • Hands-on e-commerce, Douyin, livestream experience
  • Budgeting and large-scale paid traffic experience
  • English fluency as a working language

Work Rights

Not specified

Tailored Resume

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