Not specified; not specified; benefits pyckage inc...
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5+ years loyalty program experience
Crm platform and cdp proficiency
Omnichannel campaign execution
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L.L.Bean is seeking a Loyalty Program Lead to manage and enhance their new customer loyalty program within the Marketing Team. This hybrid role, based in Freeport, Maine, involves cross-functional collaboration and requires strong analytical and program management skills to improve customer engagement and loyalty.
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Job Summary
The role is responsible for owning the day-to-day operations of a new customer loyalty program designed to deepen engagement and accelerate omnichannel growth.
Candidates must possess strong analytical rigor to define KPIs, analyze member lifecycle behavior, and translate data into actionable optimization recommendations.
This position requires excellent cross-functional collaboration across marketing, product, finance, and technology teams to ensure operational excellence and compliance.
Matching Summary
Match Score: 75
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L.L.Bean is seeking a Loyalty Program Lead to manage and enhance their new customer loyalty program within the Marketing Team. This hybrid role, based in Freeport, Maine, involves cross-functional collaboration and requires strong analytical and program management skills to improve customer engagement and loyalty.
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Salary
Not specified; Not specified; Benefits package includes health programs, financial goals support, and work-life balance perks
Skills & Requirements
Must-have
5+ years loyalty program experience
CRM platform and CDP proficiency
Omnichannel campaign execution
Data-driven performance reporting
Cross-functional stakeholder management
Nice-to-have
SQL skills for data analysis
Test-and-learn methodology expertise
Master's degree or MBA preferred
Experience with retail economics
Customer-centric mindset
Key Requirements
4-year Bachelor's degree in Marketing, Business, or related field
Minimum 5 years of relevant professional experience
Proven track record in loyalty program mechanics and retail economics