Senior Specialist, Growth Planning & Strategy

G2 Marketing Solutions

Barcelona, Spain
Hybrid
3-5 years marketing planning experience
Strong excel modeling and bi tools
Roas and ltv:cac framework expertise
G2 Marketing Solutions is seeking a Senior Specialist in Growth Planning & Strategy to manage marketing investments and optimize budget efficiency across multiple channels and brands. The role requires strong analytical skills, experience in B2B and B2C marketing, and proficiency in forecasting and performance marketing frameworks

Job Summary

  • This role supports strategic budgeting and planning efforts to maximize ROAS across acquisition, retention, and brand channels.
  • You will partner with Analytics, Data Science, and Finance to build accurate forecasting models and drive actionable insights.
  • The ideal candidate is well-versed in B2C and B2B marketing programs and comfortable managing large-scale budgets.

Matching Summary

Match Score: 85

G2 Marketing Solutions is seeking a Senior Specialist in Growth Planning & Strategy to manage marketing investments and optimize budget efficiency across multiple channels and brands. The role requires strong analytical skills, experience in B2B and B2C marketing, and proficiency in forecasting and performance marketing frameworks.

Skills & Requirements

Must-have

  • 3-5 years marketing planning experience
  • Strong Excel modeling and BI tools
  • ROAS and LTV:CAC framework expertise
  • Budget management for large scale programs
  • Performance marketing channel knowledge

Nice-to-have

  • SQL and Python advanced data skills
  • Experience with AI tools for reporting
  • Lifecycle strategy and cohort modeling
  • Marketplace or lead generation background
  • Storytelling and executive communication

Key Requirements

  • 3-5 years relevant experience
  • Advanced Excel modeling skills
  • Experience with attribution models
  • Competence with web analytics tools

Work Rights

Not specified

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