Not specified (likely hybrid or onsite based on job location)
Customer insights and research analysis
Develop brand and execution plans
Monitor plan implementation and forecasting
AstraZeneca is seeking a Shaping Brand Manager (SBM/BM) in Shanghai, China, who will be responsible for understanding customer insights, developing brand plans, implementing marketing strategies, and supporting the sales team. The ideal candidate should possess strong analytical skills, deep product knowledge, and the ability to collaborate with various stakeholders to drive market growth
Job Summary
Deep understanding of customer insights, including regular customer visits, frequent sales team interaction, and analysis of marketing research to identify needs and provide clear briefs to agencies.
Develop comprehensive brand plans (BP), brand execution plans (BEP), and long-range plans (LRP) by gathering market data, conducting situation analysis, performing risk analysis, and developing forecasting and positioning strategies.
AstraZeneca embraces diversity and equality of opportunity, committed to building an inclusive and diverse team representing all backgrounds and harnessing industry-leading skills.
Matching Summary
Match Score: 85
AstraZeneca is seeking a Shaping Brand Manager (SBM/BM) in Shanghai, China, who will be responsible for understanding customer insights, developing brand plans, implementing marketing strategies, and supporting the sales team. The ideal candidate should possess strong analytical skills, deep product knowledge, and the ability to collaborate with various stakeholders to drive market growth.
Skills & Requirements
Must-have
customer insights and research analysis
develop brand and execution plans
monitor plan implementation and forecasting
support sales team objectives
product knowledge and therapy area expertise
Nice-to-have
build global AZ network relationships
attend conferences and KOL interaction
embrace diversity and equality
Key Requirements
Requires work authorization and employment eligibility verification