Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
Fully remote with a flexible approach allowing for in-person collaboration when necessary.
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of the Workday Marketplace. The ideal candidate will have significant experience in B2B SaaS marketing, particularly in partner and product marketing, with a focus on measurable impact

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
  • The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of solutions.
  • Workday offers a flexible work approach combining in-person time with remote flexibility, requiring at least 50% time in office or field.

Matching Summary

Match Score: 85

Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of the Workday Marketplace. The ideal candidate will have significant experience in B2B SaaS marketing, particularly in partner and product marketing, with a focus on measurable impact.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Marketing funnel optimization and analytics
  • Co-marketing program execution

Nice-to-have

  • Cloud ecosystem co-marketing experience
  • Integrated campaign management across channels
  • Experimentation and conversion optimization skills
  • Strong storytelling and cross-functional collaboration
  • Technical solution value proposition translation

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within technology marketplaces

Work Rights

Not specified

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