Senior Marketing Consultant (m/w/d)

Caterpillar Inc.

Munich, Germany
Not specified (assumed hybrid based on industry standards)
Dealer specific growth plans
Data analysis
Execution plan
Caterpillar Inc. is seeking a Senior Marketing Consultant in Munich, Germany, to support the development of strategic growth plans for dealer-specific operations. The ideal candidate will have extensive experience in marketing, project management, and data analytics, particularly within the construction industry

Job Summary

  • The Senior Marketing Consultant role supports Marketing Managers in the development of dealer specific Growth Plans with scope in machine, technology and aftermarket services.
  • The role involves working in collaboration with Caterpillar and Dealer teams through deep data analysis identifying priority customer segments, problem statements, root causes, potential solutions, and ultimately supporting the creation of a granular execution plan.
  • This position will be focused primarily in EAME and supporting Rental/Used and BCP growth plans.

Matching Summary

Match Score: 85

Caterpillar Inc. is seeking a Senior Marketing Consultant in Munich, Germany, to support the development of strategic growth plans for dealer-specific operations. The ideal candidate will have extensive experience in marketing, project management, and data analytics, particularly within the construction industry.

Skills & Requirements

Must-have

  • dealer specific Growth Plans
  • data analysis
  • execution plan
  • MS Suite of products
  • Strong Excel and Power Point skills

Nice-to-have

  • Growth and Agility
  • Project Management
  • Initiative
  • Decision Making/Critical Thinking
  • Business Acumen
  • Continuous Learning
  • Customer Focus

Key Requirements

  • 8 years or more of professional experience
  • Bachelor’s degree
  • Experience working with Cat Dealers
  • 2 years of Data Analytics experience
  • 2 years of equipment sales experience

Work Rights

Not specified

Tailored Resume

Cover Letter