This role leads the retail brand experience across a fleet of 172 Curaleaf dispensaries, translating brand strategy into compelling customer-centered execution
Job Summary
This role leads the retail brand experience across a fleet of 172 Curaleaf dispensaries, translating brand strategy into compelling customer-centered execution.
The incumbent will directly manage a team of 8 Retail Activation Managers while serving as a key connector across Marketing, Creative, Operations, and CRM functions.
Curaleaf champions a purpose-driven culture through its Rooted in Good initiative, offering opportunities to make a meaningful impact on community outreach and positive change.
Matching Summary
This role leads the retail brand experience across a fleet of 172 Curaleaf dispensaries, translating brand strategy into compelling customer-centered execution.
Skills & Requirements
Must-have
Lead retail marketing activation strategy
Manage team of 8 Retail Activation Managers
Translate brand strategy to in-store execution
Coordinate cross-functional campaigns and launches
Drive customer journey and storytelling in-store
Nice-to-have
Experience in high-growth purpose-driven companies
Strong community engagement event planning skills
Ability to balance consistency with market relevance
Passion for corporate social responsibility initiatives
Key Requirements
5+ years of retail marketing or activation leadership experience
Proven track record managing field teams and store fleets
Experience in cannabis or regulated retail industry preferred